Monday, August 26, 2013

Beware of Time Wasters!


An important facet of social intelligence is having good awareness of time, which is related to, but not the same thing as time management skills. It's easy to spot someone with poor awareness of time. My ex-husband's cousin owns a modern art gallery and can talk for hours about modern art -- whether you want to learn about it or not. Before the Do Not Call list was implemented, I used to receive dozens of phone calls from robotic telemarketers who felt compelled to recite their entire sales pitch verbatim even though I was ready to hang up the phone after the first five minutes. I know a few people who think it's important to give you a very detailed prologue to the issue they're discussing instead of getting straight to the point. These people are time wasters. Of course, we all become time wasters every once in a while, but in order to improve your social intelligence, you need to develop better awareness of time. Good awareness of time requires focus, concern for others, and an activated internal clock.

Earlier this year, I hosted a 401(k) breakfast seminar with three other speakers. The day before the seminar, I instructed each speaker to talk for no more than 30 minutes in order to allow 20 minutes for Q & A. Unfortunately, the first two speakers ran long on their allotted time. I approached the third speaker and asked him if there was any way he could get the meeting back on time. Much to my surprise, he did his 30 minute presentation in 15 minutes without ever looking at his watch. It was, by the way, the highest rated presentation of the day. How is that possible?

Whether in a meeting, on the phone, or in delivery of a presentation, there are some key points to not only stay on time, but deliver compelling information.
  • Determine what is the most important information. Then get to the point quickly.
  • Be prepared. Know how long it should take you to describe certain elements of your business, products, or services. Practice, practice, practice.
  • Time yourself. If you find yourself "going long" in meetings -- and even if you think you are always right on time -- check your watch. When you start talking during a business meeting, look at the time. Then check back when you're done. How much of the meeting did your conversation occupy? Was your percentage of the meeting justified with what you talked about?

In the business world, time is critical. It is one of our most precious commodities. Our business and lives could be different if we simply had more time. So, don't let time wasters get away with stealing your time!

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